Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jaques of London is a long-established family company that manufactures sports and game equipment.
Lengow’s Saas solution which allows online retailers to quickly and easily index their product catalogue across all type of e-commerce channels – comparison shopping sites, marketplaces, affiliate platforms, retargeting and social networks – has been chosen by Jaques of London to support the e-commerce site in the optimization of its visibility and profitability.
Jaques of London is a long-established family company that manufactures sports and game equipment. Created in 1795 by Thomas Jaques, the company gained a reputation for publishing games under his grandson John Jaques the younger, in particular: Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
Now selling on the Internet, Jaques of London encountered very time-consuming daily issues, such as keeping all of the bids per item under control, which is a hard task. Thanks to Lengow, Jaques of London can now easily manage this work and see which e-channels are performing at any given point in time.
Lengow’s mission is to help Jaques of London in the management of their data feeds in order to go further in their online marketing campaigns. Indeed, this Great British reference has been convinced by Lengow’s capacity to support its various online marketing campaigns, as well as the intuitive single management interface.
In order to optimize the management of their online marketing campaigns, Jaques of London enjoy a custom-support as well as specific and personalized training. “Lengow really does make anything possible. I would recommend them anyone I can. It’s so important to have support they offer. To have email queries answered quickly by a dedicated team of highly knowledgeable people is priceless. Furthermore, Lengow platform makes it easy to see which e-channels are working at any given point in time, which is so helpful and time-saving”, says Joe Jaques, Commercial Director of the brand.
“Jaques of London is the oldest games shop in the UK and a great reference. Counting Jaques of London among Lengow’s clients is a pride for us,” declares Nenad Cetkovic, Lengow’s European Operations Director.
Lengow currently has more than 1000 clients worldwide, distributes more than 85 million products on 15 000 feeds every day and counts 45 employees.
Learn more on the way Jaques of London use Lengow in the interview of Joe Jaques on Lengow’s blog.
About Jaques of London:
Jaques is the oldest games company and sports manufacturer in the world. Passed down from father to son for six generations, Jaques have been responsible for inventing many well known games, such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
Created in 2009 by Jérémie Peiro and Mickael Froger, Lengow is an innovative solution which allows e-tailers to optimize their visibility and profitability across all types of distribution channels, including comparison shopping sites, affiliates networks, marketplaces, retargeting sites, sponsored links and social networks. The expertise of its founders allows the company to provide a consultancy service to drive its clients throughout their projects, as well as an R&D department which allows a constant evolution of the Lengow solution. www.lengow.co.uk