An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
Consumers at BookDepository.com can see the titles shoppers around the world are buying at any given moment.
Are readers in Spain fond of John Grisham? Is Justin Bieber’s autobiography as much a hit in the United Kingdom as the United States? Consumers visiting BookDepository.com can find answers to such burning questions with the book retailer’s feature that shows visitors the books purchased in real time and from where. Each purchase, along with title and cover, pops up on a map to show where the buyer lives, accompanied by a country flag. The site also shows the rank up or down in sales position for bestsellers compared to the week before. And if a book is out of stock, a consumer can use a Notify Me feature to get an e-mail when a product is available. The site, which Amazon.com acquired last year, offers free international shipping with no minimum purchase.
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