November 26, 2012, 3:13 PM

Amazon.com: Augmenting reality

Amazon uses advanced smartphone-based technology to sell via mobile.

Lead Photo

Amazon.com Inc. doesn’t stand pat, particularly when it comes to crafting innovative mobile apps. Take one dubbed Flow that ventures into the realm of augmented reality. The app enables a shopper to search for products and retrieve information without touching the screen. Instead, she points her smartphone at a product’s Universal Product Code, or UPC, bar code and the app recognizes the product and displays product information on the camera’s field of vision. From there the shopper can touch the product information box to open up a full screen product page that provides access to more detailed information, customer reviews, related products and more. She can share the product information via e-mail, Facebook and Twitter, and purchase the product by touching the Buy Now button.

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

Advertisement