But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
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Meanwhile, looking back at yesterday's online sales, retailer clients of ChannelAdvisor Corp., which helps merchants sell on e-marketplaces, sold 43.4% more on Amazon.com compared with the Saturday after Thanksgiving in 2011 and 36% more on eBay, ChannelAdvisor says. Mobile shopping appears to be driving this trend, the company says: mobile’s share of traffic to ChannelAdvisor client retail sites nearly doubled, from 17% in 2011 to 31.6% this year.
Retailers who made invested heavily in mobile may have benefited more, according to data from mobile platform provider Usablenet. Among its clients, which include Walgreen Co., ShopNBC.com and J. Crew Group Inc., those who offered consumers both mobile- optimized web sites and apps experienced a 117% increase in online traffic on Thanksgiving, compared to a 98% increase for retailers with only mobile sites, the company says.
Macy's is No. 14 in the Internet Retailer Top 500 Guide; Toys 'R' Us, No. 29; Sears, which owns Kmart, No. 8; Delia's, No. 198; Target, No. 23; Vistaprint, No. 35; Amazon, No. 1; Wal-Mart, No. 4; Best Buy, No. 11; J.C. Penney, No. 20; Walgreen, No. 33; ShopNBC, No. 91 and J. Crew, No. 56.