November 20, 2012, 1:22 PM

Toys ‘R’ Us debuts a dedicated e-commerce site for China

The retailer also operates 30 bricks-and-mortar stores in the nation.

Kevin Woodward

Senior Editor

Lead Photo

Toys 'R' Us adds an e-commerce site in China.

Toys ‘R’ Us Inc. is moving beyond its 30 bricks-and-mortar stores in China with the launch of a dedicated e-commerce site for Chinese consumers, the company announced today.

Toys ‘R’ Us, No. 29 in the Internet Retailer Top 500 guide, does not break out international sales in its earnings reports, but it says that e-commerce generated $1 billion in revenue worldwide in 2011.

China offers a golden opportunity for Toys ‘R’ Us to grow its international sales. China’s Ministry of Commerce says business-to-consumer web sales in 2011 totaled 782.56 billion yuan ($124.22 billion), a 53.7% increase from the prior year, and that e-commerce accounted for 4.3% of total retail sales. Consulting firm The Boston Consulting Group forecasts e-commerce will account for 7.4% of China’s retail sales by 2015.

Toys ‘R’ Us also announced the debut of mobile commerce sites and apps for consumers in other nations, including Australia, Canada, France, Germany, Japan, Spain and the United Kingdom. In coming months consumers in Portugal, Austria, Switzerland and the Netherlands also will be able to use their smartphones to visit Toys ‘R’ Us m-commerce sites, the retailer says.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement