November 19, 2012, 9:09 AM

TruEffect Hires a Director of Ad Operations

Joyce Goh was senior director of revenue ptimization at, where she managed over 95 percent of the company’s revenue.

WESTMINSTER, CO – Advertising technology company TruEffect has appointed Joyce Goh to the role of director of Ad Operations. She will report to Kristine Elliot, vice president of Client Solutions at TruEffect.

Prior to her position at TruEffect, Joyce Goh was senior director of Revenue Optimization at, where she managed over 95 percent of the company’s revenue. Before working at, Goh was a manager of Technical Client Services at Google and DoubleClick. Goh has almost 12 years of experience in the industry and received a Master of Information Science from Doane College and a Bachelor of Science in Biology from the University of Nebraska- Lincoln.

“We are excited to have Joyce’s skills added to our already outstanding team,” said Elliot. “Her 12 years of experience in the digital space adds to our team’s level of capabilities and strengthens our core competencies.”

About TruEffect

TruEffect ( is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, we deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targeting, measurement, and audience data mobilization. TruEffect services are available on a hosted, managed, or licensed basis.

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