Doran Robinson previously worked for healthcare information technology vendor athenahealth.
The Enterprise offering is designed specifically for prolific content producers in order to help enterprises improve the performance of online content at scale.
San Mateo, Calif. – November 15, 2012 – InboundWriter®, the first online content optimization system designed specifically for writers, today announced the immediate commercial availability of its new Enterprise software tier with highly innovative new functionality that augments the scalability, precision and simplicity of its award-winning product. Enterprise users will gain access to exclusive features and benefits designed specifically for large- and medium-sized organizations that have a strategic investment in publishing online content. In a separate announcement today, InboundWriter disclosed that the company has raised $2.5 million to support the new offering and go-to-market strategy.
The development of the Enterprise tier stems directly from market feedback and usage: “When we first launched InboundWriter in 2011, the core functionality was aimed at individual writers; however, we soon discovered that enterprise users large and small were seeking us out and using InboundWriter with more advanced workflows,” said Alexander Balva, VP of engineering. “We recognized that we have a large opportunity to broaden our product footprint and significantly enhance our value proposition.”
Over the last year, InboundWriter has been increasingly working with enterprise customers. Not only have these accounts provided invaluable guidance for the Enterprise tier offering, they have also leveraged InboundWriter to drive stellar results for content and inbound marketing initiatives. These customers include large organizations such as Transcontinental Media (Elle Canada and related brands) and Source Interlink (MotorTrend and related brands); medium-sized companies such as Jenson USA; and agencies serving these enterprise markets such as Come Recommended. Here is what two of these customers had to say:
“We’ve been an early-adopter of InboundWriter and have observed remarkable efficiency and visibility gains,” said Catherine Gray, online content director at Transcontinental Media. “We’ve tested other content optimization products to maximize our web traffic and content marketing performance, and the only one that has been easy to use and drives real results is InboundWriter.”
“I just love InboundWriter because it helps my content creation team with SEO without even having to think about it,” said Heather Huhman, president and founder of Come Recommended. “After using InboundWriter for two weeks on our blog just to test it out, we experienced a 200 percent increase in traffic...and it's only gone up from there. Needless to say, I'm hooked!”
The Enterprise offering is designed specifically for prolific content producers in order to help enterprises improve the performance of online content at scale. With management, measurement and objective analytics features, InboundWriter takes guesswork out of online content optimization to drives real results, and is the only product that can do this across a large, complex organizations and in a manner that is simple to use and implement. In addition to existing InboundWriter features, Enterprise tier customers will gain access to:
• Multi-user functionality and reports
• API integration
• Fully-featured, more precise core recommendation engine
• Updated rules engine and user interface
• Image recommendation functionality in partnership with Zemanta
• Enterprise-grade analytics supported by RankAbove
• Live end-user support
“InboundWriter has displayed remarkable innovation, having pioneered a scalable, automated platform that empowers writers to optimize content as part of their natural workflow,” said Skip Besthoff, InboundWriter’s CEO. “I’m thrilled with the advancements in our product and the results we drive for customers.”
All Enterprise plans include unlimited users and are ultimately tied to the volume of content a customer produces with InboundWriter. The company will continue to offer individual user plans under a new pricing structure along with a freemium option. For more information, please visit www.inboundwriter.com.
InboundWriter develops cloud-based software that incorporates real-time information gathered from the web to automate the process of optimizing online content. The application naturally integrates tailored best practices and deep insights directly into the writing process. InboundWriter drives dramatic improvements in both paid and organic site traffic as well as search engine ranking, making it an indispensable tool for improving content reach and engagement. An award-winning product, InboundWriter is the recipient of the 2012 People’s Choice Stevie Award for Favorite Marketing / PR Solution. For more information, visit www.inboundwriter.com, read the blog or follow us on Twitter and Facebook.