Madison Reed has raised $32.1 million since launching 15 months ago.
Budge’s new iPhone app lets consumers make donations on the go.
Budge, which provides a social platform for making small donations to charity, now offers an iPhone app. The app connects with Facebook so that users can find friends to play games with, follow other users’ activity and share Budge Likes from the app, Budge says. It is available for free in the Apple App Store.
The platform allows consumers to select a charity and invite their friends to any kind of game or activity—perhaps a card game, a physical challenge or a lunch—called a “budge.” Whoever is deemed the loser donates a small preset amount to the charity. The winner can post the budge on Facebook, the company says.
“Budge was born out of our vision that giving to charity should be a fun and super easy process,” says Hillan Klein, CEO and co-founder of Budge. “With this goal in mind, we set out to build a new culture in charitable giving specifically aimed at Gen Y by combining social gaming with micro-donations.” Generation Y refers to shoppers aged 13 to 30, a demographic also known as “millennials.”
The company has raised more than $1 million in venture capital in Australia, it says, and has active users in that country and the United States. It has partnered with such charitable organizations as African Services, BreastCancer.org, EngenderHealth, Envirolution, the New York chapter of the National MS Society, the United Nations World Food Program USA and READ Global, it says.
“Currently, charitable giving is at an inflection point—struggling to engage younger generations while also grappling with how best to revive a stagnant industry,” says Paul Bassatt, principal at Square Peg Ventures, which backs Budge. “With its seamless social-mobile user experience, we think Budge will help power this new era of philanthropy.”