An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
Fujitsu GlobalSTORE Arms Retailers with Tablet and Smartphone-based Solution
SUNNYVALE, Calif. and SAN JOSE, Calif. – November 7, 2012 – VeriFone Systems, Inc. (NYSE: PAY), and Fujitsu have entered a partnership agreement to offer retailers sophisticated mobile retailing solutions powered by VeriFone GlobalBay and integrated with the Fujitsu GlobalSTORE® solution, or as a standalone mobile point of sale (POS).
The co-branded solutions provide Fujitsu retail customers with a sophisticated mobile POS, enabling retailers to serve consumers from anywhere in the store. They feature support for advanced mobile payment acceptance, including digital wallets and alternative payments.
“Mobile is a rapidly changing world for retailers, and the VeriFone GlobalBay offering was the clear choice to keep us ahead of the curve,” said Brian Yates, director of Retail Product Marketing, Fujitsu America. “Fujitsu’s integrated solutions provide the ability for VeriFone to leverage the same pricing, promotions and business logic capabilities as a retailer’s traditional GlobalSTORE Point of Sale terminals, from mobile devices.”
Retailers are looking to mobile solutions to increase revenue, improve store operations and enhance the consumer shopping experience. The vast array of emerging mobile devices, payment technologies, and loyalty and promotional offers presents retailers with a complex landscape to navigate. Retailers are relying on their trusted partners to help them make sense of and capitalize on this new world of mobile. This partnership between VeriFone and Fujitsu provides a clear roadmap for meeting their needs well into the future.
“Fujitsu recognizes the importance of mobility as part of their POS strategy and we are pleased that they recognize VeriFone GlobalBay’s capabilities to keep them ahead of the curve,” said Sandeep Bhanote, vice president and general manager, Mobile Retailing Solutions, VeriFone. “This partnership brings together best-of-breed mobile and POS technologies to support retailers’ needs in a complex and rapidly evolving world.”
VeriFone Media Relations