Retailers shift their ad spending from TV, radio and print ads to digital ads.
House of Fraser has 60 department stores throughout the UK with over 1 million products available online and in store.
Reading, UK – 6th November 2012 – Stibo Systems, the Strategic Information Management Technology and Solutions Company™ today announces a partnership with leading retailer House of Fraser to implement its proprietary STEP data management solution to help manage the retailer’s product information.
House of Fraser has 60 department stores throughout the UK with over 1 million products available online and in store and recently won Multi-Channel Retailer of the Year at the Retail Systems awards. Keen to enhance the customer experience even further, House of Fraser recognised the need to implement a solution that would help it to manage the complex flow of product information across the enterprise and deliver an improved experience for the modern customer. Stibo Systems’ STEP platform will help House of Fraser to consolidate all its product information into a single repository where it can be managed effectively by merchandisers and product managers. The STEP platform will then deliver accurate and consistent information to all sales channels both today and in the future.
Andy Harding, Director of eCommerce at House of Fraser commented, “Stibo System’s solution will give our customers a better all-round experience both in-store and online, with easy access to rich product information, helping the consumer to make more informed purchasing decisions. In addition, it will serve to streamline our operations and cut down the time previously required to manage our wide range of products.’
“With the experience and expertise that Stibo Systems has in the retail sector we are delighted to welcome House of Fraser to our customer community. Our STEP solution will provide House of Fraser with the perfect platform on which to grow its product catalogue and meet future goals,” said Jenny James, Business Development Manager, Stibo Systems.
About House of Fraser
House of Fraser is a national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 60 well-invested stores, as well as through our rapidly growing web-store, www.houseoffraser.co.uk and 2 small Houseoffraser.com concept stores.The House of Fraser brand is differentiated from other department store groups in the UK by our 160 year history in the UK retail market, our wide geographic reach (across the UK and on-line), our broad range of high quality premium branded merchandise offered at competitive prices, our increasing exclusive House Brand offering and our commitment to providing an imaginative, exciting and relevant shopping experience to our customers.
About Stibo Systems
Stibo Systems, the Strategic Information Management Company, provides technology and solutions that enable organizations to manage their strategic information on a global scale through an integrated process. Stibo Systems’ STEP technology is a flexible, uniform Master Data Management (MDM) platform that provides the business with a single trusted source of operational information for the entire enterprise. Stibo Systems’ global customers include GE, Sears, Siemens, Target and Thule. Stibo Systems is a subsidiary of the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters in Aarhus, Denmark. For more information, visit www.stibosystems.co.uk.