The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
TruEffect has appointed Andre Padilla and Greg Jones QA software engineers on the TruEffect Engineering Team.
WESTMINSTER, CO – Online advertising data and technology company TruEffect has appointed Andre Padilla and Greg Jones QA software engineers on the TruEffect Engineering Team, which is based in TruEffect’s headquarters in Westminster, Colorado. Both will report to Caleb Powell, senior QA manager at TruEffect.
Andre Padilla is a manual test engineer with over ten years of experience testing Web-based and Web-enabled software applications, performing database server configurations, software test planning and test case development and execution. His past experience includes positions at DISH Network, ePlanServices, Catalyst Repository Systems, Subex Systems and Lightbridge. Padilla holds a Bachelor’s degree from Regis University.
Prior to his role at TruEffect, Gregory Jones was senior QA manager at Symantec. He spent eight years with the company. The first six were with PGP Corporation, which was acquired by Symantec in June 2010. Jones has over 12 years of experience in the industry and received his BA from Heald College’s School of Technology.
“Andre and Greg are the latest additions to our expanding engineering team, which is continually working on developing new technologies,” said Ron Hill, TruEffect CEO. “They bring a wealth of experience, and we look forward to integrating their knowledge into our products and services.”
TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.