November 1, 2012, 12:00 AM

Friends or Foes?

(Page 3 of 3)

Another company growing internationally and through consolidation is Performance Marketing Brands, the parent company of, which enables online shoppers to browse discount offers from more than 1,000 online retailers. In August, the company launched with 500 retailers and brands offering deals to Canadian online shoppers. That followed the 2011 acquisition of online coupon provider FatWallet, a deal which led to the creation of Performance Marketing Brands.

"There is strength in size and space and efficiencies," says CEO Kevin Johnson. "There's been that first wave of consolidation, and I think there will be more, but not at the same pace."

comments powered by Disqus




From The IR Blog


Philip Masiello / E-Commerce

3 reasons retailers fall short in email and social marketing

Reason one: They’re constantly trying to sell their customer, rather than to help and engage ...


Rotem Gal / E-Commerce

7 surprising e-commerce trends for 2017

Consumers will engage with products and brands in new ways online in the year ahead.

Research Guides