More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
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Although there are only scattered reports of outages at e-commerce sites, the storm took a number of content sites online, including the Huffington Post, BuzzFeed and Gawker. Huffington and BuzzFeed were back online earlier today, but Gawker didn’t come back online until just before 3 p.m. Eastern time.
At least one online merchant viewed the storm as an opportunity to provide distraction for those cooped up by the storm raged. San Francisco-based on-demand adult video retailer GameLink today offered a 25% discount to customers stranded at home in the storm, including streamed content.