The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Bob Rosenblatt succeeds founder Paul Hurley, now chairman of the women’s flash-sale retailer.
Members-only e-retailer ideeli, which sells women’s fashion and décor items in limited-time sales, has hired Bob Rosenblatt as president. Rosenblatt has spent more than 25 years as a senior executive for such merchants as Tommy Hilfiger, HSN and Bloomingdale’s.
Rosenblatt succeeds founder and CEO Paul Hurley, who is now chairman of the board of directors.
Launched in 2007, ideeli has more than 5.5 million members and sells items from 3,000 brands.
“The transition from a leading start-up in an emerging market to a more established retail leader requires top-notch retail talent," Hurley says. "Bob is highly regarded for his extensive retail experience, as well as for his record in identifying innovative ways of driving corporate growth and profitability.”
Rosenblatt spent the last five years running a private retail industry consultancy, Rosenblatt Consulting LLC, according to ideeli. He also holds positions on several retail and technology boards.
Prior to consulting, Rosenblatt was group president and chief operating officer of Tommy Hilfiger Corp., where he helped to build the brand’s first e-commerce site, ideeli says. Before that he held several senior positions during a seven-year tenure at the Home Shopping Network (HSN). Prior to HSN, Rosenblatt was senior vice president and chief financial officer at Bloomingdale’s, a unit of Macy’s Inc., No. 14 in the Internet Retailer Top 500 Guide. HSN Inc. is No. 26.
"As a lifelong student of successful retail models, I am thrilled to be working with the ideeli team as they continue to pioneer the next generation of retail,” Rosenblatt says. “I look forward to helping to grow and expand this e-commerce platform."