One of every five beauty purchases online is made via the Amazon marketplace, according to a new report.
Partnership Delivers Powerful Combination of Online Video and Digital Catalog Shopping to Increase Consumer Engagement and Conversions
BOSTON--Zmags, provider of commerce-enabled digital catalogs and publications, today announced a strategic partnership with Invodo, the business video experts. Through this partnership, retailers and brands can create engaging shopping experiences across all digital touchpoints by injecting creative video content into digital catalogs and publications.
According to comScore, in April 2012, nearly 85 percent of US consumers viewed online video. Adoption of mobile and tablets will accelerate this trend, as Invodo research shows that mobile/tablet users are 3x more likely to view video than desktop/laptop users. Retailers and brands can leverage this opportunity to connect with consumers by incorporating online video into the shopping experience. By bringing the digital catalog experience to life, Invodo and Zmags will help retailers and brands unlock new revenue opportunities by reaching consumers wherever they choose to shop – on the Web, tablet or smartphone – with an immersive shopping environment.
“Traditional e-commerce lacks the ability to inspire purchase decisions, but with commerce-enabled digital catalogs, retailers and brands can now connect with consumers on a whole new level – and video is a natural addition to this immersive experience,” said Scott Bleczinski, president of Zmags. “In addition to increasing engagement, this partnership makes it incredibly easy for shoppers to purchase the products they are learning about in the videos – without ever leaving the catalog experience.”
Features of the Invodo/Zmags partnership include:
- A consistent branded in-catalog shopping experience;
- The ability to shop and view video through all digital channels – Web, social, mobile;
- A platform for curated discovery that mirrors the in-store shopping experience;
- Embedded visual and auditory media for demos, testimonials, virtual dressing rooms and interactive runway shows.
“A well-executed video strategy can help brands and retailers increase sales conversions and improve customer engagement and satisfaction,” said Craig Wax, CEO of Invodo. “This partnership will allow retailers and brands to integrate Invodo’s product videos into commerce-enabled catalogs from the industry leader, Zmags. In addition, companies can use Invodo’s advanced analytics package to further optimize the impact of their videos on shoppers.”
Invodo offers the technology, production capabilities, and expertise businesses need to develop and implement a scalable, high-impact video strategy. Invodo’s closed-loop video platform is proven to enlighten customers and influence behavior, leading to higher sales conversion rates, reduced returns and increased site traffic. The Invodo platform improves production workflow, enhances SEO and collects integrated analytics to optimize ongoing video strategy. For more information, please visit www.invodo.com.
Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.
Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.
fama PR for Zmags
Keri Bertolino, 617-986-5007
Matter Communications for Invodo
Erik Arvidson, 978-518-4542