Retailers shift their ad spending from TV, radio and print ads to digital ads.
Greg Bayer has held product leadership roles in digital media for more than 15 years.
NEW YORK, NY--(- Oct 16, 2012) - PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Greg Bayer as senior vice president of product. In this position, Bayer oversees the company's product strategy, planning, management and delivery. An industry veteran, Bayer has held product leadership roles in digital media for more than 15 years.
"Greg will be fundamental to the continued development of PulsePoint's integrated suite of solutions for marketers and publishers," said Dan Ballister, president of PulsePoint. "CMOs, agencies and publishers are seeking more effective ways to remove unnecessary layers and drive more value from digital channels, and Greg brings the expertise to help our clients do just that. We are confident that his solid knowledge of the digital industry will create new opportunities that will enhance the value PulsePoint delivers to clients."
Bayer brings to PulsePoint experience in both start-up and Fortune 500 companies. Most recently, Bayer led the product team at DimensionU, an educational gaming company focused on innovative solutions for K-12 students. Prior, Bayer was general manager at Adknowledge, a leading advertising marketplace, where he was responsible for overseeing sales, technology and operations for its affiliate division. Prior to that career success, Bayer held the title of vice president of product for Epic Media Group, where he led that company's product strategy and development.
Earlier in his career, Bayer held senior roles at Sony Corporation of America, LinkShare Corporation and BarnesandNoble.com.
"PulsePoint has created innovative and well-respected products," said Bayer. "I'm excited to drive the strategy and implementation of today's solutions as well as build a roadmap to ensure continued growth of the company's product suite."
Bayer holds a B.A. from Princeton University.
About PulsePoint PulsePoint™ is a global digital technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and social publishing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.