October 15, 2012, 10:59 AM

Emailvision raises $30 million

The funding comes after the e-mail services firm buys an analytics company.

Lead Photo

London-based e-mail services provider Emailvision Holdings Ltd. has raised $30 million from Izurium Capital, an investment firm in the United Kingdom. Emailvision’s clients include Staples, No. 2 in the Internet Retailer Top 500 Guide, Wal-Mart Stores Inc., No. 4, and Ikea, No. 243.

The investment comes a month after Emailvision bought U.K.-based analytics and behavioral targeting company PredictiveIntent Ltd. for an undisclosed price. PredictiveIntent’s software tags, which it hosts remotely, enable online retailers to compile information about consumer shopping behavior.

“We continue on our journey to build the world’s most innovative marketing software company,” says Nick Heys, CEO and founder of Emailvision. “This new funding will help transform Emailvision and take us to our next level of success.” Heys did not detail how Emailvision would use the new capital.

“With a client base of over 3,300 clients worldwide and a new unique marketing analytics platform, we believe Emailvision is ideally positioned to become a global leader in the fast-growing marketing software-as-a-service space,” says Thomas Fort, partner at Izurium.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Brad Shorr / E-Commerce

Remarketing best practices: be appealing, not annoying

First, understand your customer: Is she just getting to know you or a loyal customer? ...

FPO

Heather Dougherty / E-Commerce

Amazon knows why people buy

Consumers who shop at Amazon are impulse buyers interested in self-image, and that’s particularly true ...

Advertisement