While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The funding comes after the e-mail services firm buys an analytics company.
London-based e-mail services provider Emailvision Holdings Ltd. has raised $30 million from Izurium Capital, an investment firm in the United Kingdom. Emailvision’s clients include Staples, No. 2 in the Internet Retailer Top 500 Guide, Wal-Mart Stores Inc., No. 4, and Ikea, No. 243.
The investment comes a month after Emailvision bought U.K.-based analytics and behavioral targeting company PredictiveIntent Ltd. for an undisclosed price. PredictiveIntent’s software tags, which it hosts remotely, enable online retailers to compile information about consumer shopping behavior.
“We continue on our journey to build the world’s most innovative marketing software company,” says Nick Heys, CEO and founder of Emailvision. “This new funding will help transform Emailvision and take us to our next level of success.” Heys did not detail how Emailvision would use the new capital.
“With a client base of over 3,300 clients worldwide and a new unique marketing analytics platform, we believe Emailvision is ideally positioned to become a global leader in the fast-growing marketing software-as-a-service space,” says Thomas Fort, partner at Izurium.