More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Through an innovative partnership with Canada Post, www.laura.ca allows customers to choose to send the package to a specific post office of their choosing, to maximize convenience and avoid any surprises.
MONTREAL, QUEBEC- October 9, 2012- As part of its latest brand evolution, Canada’s leading fashion retailer, LAURA CANADA, has officially launched its eCommerce site www.laura.ca.
Designed to parallel the exceptional customer service offered in store, the new LAURA CANADA eCommerce site offers customers its trademark fashions with easy-to-navigate features aimed to heighten their online shopping experience.
LAURA CANADA is thrilled to offer such features as: all apparel on live models, multiple views of the product, zoom functionality, and detailed product description. For customers who wish to complete their online shopping experience with an in-store visit, a sophisticated store locator option (integrated with Google maps) enables them to check actual product inventory directly from the product page. The new “Shop the Looks” feature allows customers to effortlessly purchase an entire outfit with just one click. For quick and easy navigation amongst all four brands; Laura, Laura Plus, Laura Petites, Laura Plus Petites, share the same shopping cart. Finding the perfect outfit has never been so easy!
LAURA CANADA is proud to offer flat rate shipping to any location in Canada, allowing customers to shop without worrying that increasing the size or weight of their order will increase their order cost. Through an innovative partnership with Canada Post, www.laura.ca allows customers to choose to send the package to a specific post office of their choosing, to maximize convenience and avoid any surprises.
“We are delighted to be responding to strong demand from our loyal customers who appreciate the convenience of browsing and shopping the Internet 24/7. We are very proud of this re-launch and the exceptional user experience it offers. However, at Laura we never rest and are committed to continuously making major improvements on the site and also striving to look for ways to improve customer service and shopping convenience across all channels, always with our customers top of mind, ” says Sam Barnes, Director of eCommerce.
LAURA CANADA is pleased to share that from the day of its launch in late September, the site immediately received keen interest from both new and existing customers, resulting in customer engagement levels that easily exceeded expectations.
LAURA CANADA is proud to have co-developed and collaborated with two Canadian-based partners: digital marketing agency Twist Image and on-demand eCommerce platform provider OrderDynamics.
Founded in 1930, Laura Canada is a national Canadian women’s fashion retailer with over 175 stores across Canada and operating under the banners of Laura, Laura Petites, Laura Plus and Melanie Lyne.
Laura Canada is a privately owned company.