Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
To help Beren Shoes stay one step ahead of its competition and the rapid pace of e-commerce innovation, Kalio regularly consults with the company to review new technologies such as HTML 5 and mobile commerce.
Cupertino, CA – October 8, 2012 – Kalio ® Inc., a leading SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced that Beren Shoes, an upscale multichannel retailer based on San Francisco, relies on Kalio Commerce to bring its brand to life online. By using Kalio’s reliable, secure, and next-generation platform to create a site that thoroughly engages customers in the brand, Beren Shoes has been able to grow revenues by double digits year over year for the past two years.
“As much as I love technology, the real test of an e-commerce vendor is whether it can help me convey the pride we have in our products to our online customers,” said Bruce McCurdy, eCommerce Director for Beren Shoes. “As a long-time customer, we have seen that the Kalio platform provides the tools, and services we need to deeply engage our customers online. For new shoppers, Kalio helps by converting them in to long-time brand enthusiasts. For current customers, Kalio helps by keeping them engaged in our brand. Both are critical to our long-term success as a mid-sized retailer in a hyper-competitive market.”
To help Beren Shoes stay one step ahead of its competition and the rapid pace of e-commerce innovation, Kalio regularly consults with the company to review new technologies such as HTML 5 and mobile commerce. By working together, Kalio and Beren Shoes are able to implement new solutions at just the right time—not too early and not too late. “Maintaining this balance isn’t easy, but it is worth the effort because it creates a site that our upscale customers are comfortable with and has the flexibility we need to keep our site fresh and relevant,” said McCurdy.
Beren Shoes has experienced growth that is fueled by new features that were quickly integrated into their eCommerce site including home page video elements, rich graphics and a natural path to purchase. The multi-channel retailer recently made the strategic decision to segment their sites into separate men’s and women’s sites to better serve their clientele. Using the Kalio Commerce platform, the Beren’s team were able to implement this redesign and enhancements to user experience in less than six weeks, and began to see results almost immediately.
The KalioCommerce Platform
KalioCommerce is proven in approximately 100 B2C and B2B eCommerce sites, and is the platform of choice for mid-market, high-growth retailers. It provides state of the art eCommerce functionality, delivered in cost-saving and convenient SaaS-based model––meaning that all retailers on the Kalio platform have access to the latest technology and features without expensive or time consuming upgrades.
The recently-announced Kalio Spring Release adds advanced promotions capabilities, performance dashboards and Microsoft Dynamics ERP integration to its robust platform. Platform extensions such as KalioMobile and KalioTablet put retail sites within the hands of consumers, and drive traffic and revenue with device-appropriate functionality. Unlike proprietary hosted solutions or unwieldy open source options, KalioCommerce delivers worry-free managed services that include reliable, high-performance and scalable hosting and enterprise-class security. Retailers who select Kalio are fully supported by experienced eCommerce professionals who understand both the technology and online retailing. Finally, Kalio is easily customized and provides users the ability to change and evolve the site without involving IT or being reliant on expensive programmers or engineering resources.
“We are proud of the long-term partnership we enjoy with Beren Shoes,” said Emmanuel de Boucaud EVP of Sales and Marketing for Kalio. “They are a powerful example of what can be achieved when the right people, processes, and technology are put into place to meet specific business goals and aspirations. Their success is evidence of the power of a true SaaS solution that enables rapid and efficient site changes. We look forward to many more years of successfully helping to grow Beren Shoes’ online business.”