A Profitero study showed Target’s online prices were 25% more expensive than Wal-Mart’s, which were just slightly more expensive than prices on Amazon.
The apparel e-retailer also operates Zara.com.
Spain-based apparel retailer Zara is branching into home décor with the launch of ZaraHome.com in the U.S.
Zara is part of the Inditex Group, No. 141 in the Internet Retailer Top 400 Europe, an international retailer that includes more than 100 companies.
ZaraHome.com offers bed, bath and table linens, and furniture, cutlery, tableware and decorative accessories grouped into one of four collections: Country, Ethnic, White and Contemporary. The site also sells décor items for children’s rooms.
The U.S. e-commerce site prices items in U.S. dollars and uses inches to indicate the size of items, such as sheets and quilts. Zara also provides a toll-free number for customer service inquiries.
Zara Home launched its first store in 2003 and now has 325 stores in 32 nations with e-commerce sites in 18 countries.
In addition to Zara Home, Inditex has seven fashion stores and e-commerce sites: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and Uterque.