They also are more likely to become repeat buyers, Forrester Research says.
Brian Cohen has been named EVP, General Manager of Etailing Solutions, an integrated online sales and marketing consultancy.
WESTPORT, Conn., Oct. 2, 2012 -- Digital marketing veteran Brian Cohen has been named EVP, General Manager of Etailing Solutions, an integrated online sales and marketing consultancy. Cohen most recently led the Digital Shopper Marketing practice at CatapultRPM. Part of the Hyper Marketing, Inc. network, Etailing Solutions provides consumer goods companies with data services/insights, strategy development, sales support and visual merchandising.
"Brian's background and expertise in DSM makes him the ideal choice to lead Etailing Solutions in its next phase of evolution, given the continued convergence of e-commerce and DSM, propelled by what we describe as the 'Always On' shopper," says Paul Kramer, CEO of CatapultRPM and President, Hyper Marketing Inc. "Under Brian's leadership and backed by a team of e-commerce experts, Etailing Solutions is well positioned to provide clients with the technical insights and sales support they need to optimize results from this channel, the fastest growing segment of retail sales."
"This is the right time for brands and retailers to be focusing on eCommerce given the shopper's always-on mentality and heightened expectations," commented Cohen. "Amazon.com, eBay, Walmart.com and others are playing an increasingly important role along the shopper's journey, and there's a knowledge gap among brands and retailers in terms of how to leverage. Our offerings are both unique and critical in today's environment, which positions us greatly for success," he continued.
Cohen brings more than 14 years of experience in digital, marketing and brand strategy across a range of industries. Prior to joining CatapultRPM, he was a founding partner of Porterhouse Advertising, a digital marketing and advertising agency. He helped build the business to seven figures in revenues in less than two years, securing clients Dun & Bradstreet, Verizon, Nickelodeon and others. Cohen has a B.B.A. in Marketing/Advertising from Pace University and an M.B.A. in Marketing Management from the University of Connecticut School of Business.
About Etailing SolutionsEtailing Solutions is an integrated online sales and marketing consultancy providing consumer goods companies with a distinctive suite of services, including data services/insights, strategy development, sales support and virtual merchandising. The company combines a deep understanding of online shoppers, brands and the digital sales route to market to offer clients solutions that drive faster growth and profitability through online sales. Etailing Solutions is part of the Hyper Marketing, Inc. network. To learn more, please visit: http://www.etailing-solutions.com
About Hyper Marketing, Inc.Hyper Marketing is the largest independent marketing-services network in North America. The company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.