September 28, 2012, 2:20 PM

Zara will add home goods to its U.S. e-retail ensemble

The retailer began selling apparel online in the U.S. last year. 

Katie Evans

Managing Editor, International Research

Lead Photo

Spanish apparel retailer Zara has been busy targeting U.S. online shoppers as of late. Last fall it began selling its modern apparel to U.S. consumers online and now it plans to add housewares to the mix, the retailer has announced. 

The housewares will be sold at, a different destination from its online apparel store at A page on says U.S. shoppers can begin buying goods for their homes Oct. 9.  Consumers who visit see a list of 41 counties, 19 of which link to a country-specific e-commerce site, including sites for consumers in Spain, France, Greece and the United Kingdom. Consumers in the remaining countries, which include Russia, Turkey and Romania, can browse but cannot purchase online. 

The countries that enable consumers to buy home goods all feature the same categories: New this Week, Bedroom, Bathroom, Tableware, Living Room, Accessories and Basics, which features items such as towels and sheets. The sites also offer a kids section, a video featuring housewares displayed elegantly in a rustic home, gift ideas, a look book and a virtual catalog.

Zara is owned by Inditex Group, No. 181 in the Top 400 Europe Guide. The retailer started selling online in Europe in 2010 and expanded web sales to the United States in 2011. Zara had Internet Retailer-estimated European online sales of $95.77 million in 2011, up 13.9% from estimated online sales of $84.13 million in 2010. 

Meanwhile, Sweden-based clothing retailer H&M this week delayed its plans to sell to U.S. consumers via the web. It’s at least the second delay for the retailer. It had originally planned to launch an e-commerce site for U. S. shoppers in early 2012. 


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Seth Barnes / E-Commerce

Commissions are for closers

A executive responds to an Internet Retailer article describing a web merchant’s decision to ...


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...