An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
The retailer began selling apparel online in the U.S. last year.
Spanish apparel retailer Zara has been busy targeting U.S. online shoppers as of late. Last fall it began selling its modern apparel to U.S. consumers online and now it plans to add housewares to the mix, the retailer has announced.
The housewares will be sold at Zarahome.com, a different destination from its online apparel store at Zara.com. A page on Zarahome.com says U.S. shoppers can begin buying goods for their homes Oct. 9. Consumers who visit Zarahome.com see a list of 41 counties, 19 of which link to a country-specific e-commerce site, including sites for consumers in Spain, France, Greece and the United Kingdom. Consumers in the remaining countries, which include Russia, Turkey and Romania, can browse but cannot purchase online.
The countries that enable consumers to buy home goods all feature the same categories: New this Week, Bedroom, Bathroom, Tableware, Living Room, Accessories and Basics, which features items such as towels and sheets. The sites also offer a kids section, a video featuring housewares displayed elegantly in a rustic home, gift ideas, a look book and a virtual catalog.
Zara is owned by Inditex Group, No. 181 in the Top 400 Europe Guide. The retailer started selling online in Europe in 2010 and expanded web sales to the United States in 2011. Zara had Internet Retailer-estimated European online sales of $95.77 million in 2011, up 13.9% from estimated online sales of $84.13 million in 2010.
Meanwhile, Sweden-based clothing retailer H&M this week delayed its plans to sell to U.S. consumers via the web. It’s at least the second delay for the retailer. It had originally planned to launch an e-commerce site for U. S. shoppers in early 2012.