The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
RetailCMO.com focuses on retail marketing best practices and how to achieve success in the omnichannel environment across mobile, social media, the Web and email.
DALLAS, September 25, 2012— Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced the launch of RetailCMO.com, Epsilon’s latest thought leadership website. Created to support senior level marketers, RetailCMO.com focuses on retail marketing best practices and how to achieve success in the omnichannel environment across mobile, social media, the Web and email.
RetailCMO.com provides registered users with access to hundreds of industry articles from across the internet, unique proprietary research, a weekly Retail Insights newsletter, thought provoking webinars and timely whitepapers from top industry thought leaders and Epsilon experts.
“In recent years we’ve witnessed a major shift in the way consumers interact with brands, research products and make purchases—ignited by the explosive growth of digital channels such as mobile and social media,” said Pierre Charchaflian, Epsilon Senior Vice President of Client Services. “Retail marketers today need to have a thorough understanding of their customers’ behavior and leverage the various touch points to build value. RetailCMO.com is a one-stop-shop resource for retail marketers seeking inspiration and looking to refine their current strategies.”
RetailCMO.com is a sister site to Epsilon’s popular Email Institute and FinancialCMO. Membership to all three sites is free.
“This shift in how consumers interact with brands has changed the parameters of the relationship between retailers and consumers. Retail marketers today are expected to communicate intelligently, in real-time across channels, to create a seamless customer experience. An omnichannel experience is no longer optional,” added Geoff Smith, publisher of RetailCMO, FinancialCMO, and Email Institute.
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients and employs over 3,500 associates in 37 offices worldwide. For more information, visit www.epsilon.com <http://www.epsilon.com/> , follow us on Twitter @EpsilonMktg <http://twitter.com/#!/epsilonmktg> or call 1.800.309.0505.