The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
The creation of Ai Emerge is largely in response to the demand from clients of all sizes for innovative end-to-end ecommerce experiences for all businesses.
Alexander Interactive (Ai), a leading web design agency focusing on ecommerce, announced today the launch of its Emerging Brands Group, Ai Emerge. Leveraging more than 10 years of award-winning enterprise design and development, Ai Emerge has been developed to service small to midsize businesses and brands as well as select startups.
The creation of Ai Emerge is largely in response to the demand from clients of all sizes for innovative end-to-end ecommerce experiences for all businesses. Small to medium-sized businesses will undoubtedly benefit from the know-how and skill at Ai; more established brands can use this boutique unit for testing and experimenting with new solutions. Ai's boutique business unit, Canopy Commerce, will integrate into Ai Emerge.
"Canopy has had such incredible success developing and delivering effective ecommerce and user experience solutions that the move to create Ai Emerge seemed natural and the merge has been seamless," said Alex Schmelkin, co-founder and CEO of Alexander Interactive. "Through Ai Emerge we will provide results with Ai-style value and speed."
"Ai Emerge is perfect for large companies testing out a new idea or boutique online offerings, medium-sized businesses with traditional retail success looking to create or grow their online ecommerce presence, and start ups in need of an ecommerce partner to design a brand new site with an eye toward future expansion," added Schmelkin.
As a Magento Authorized Reseller and experts in Transactional Intelligence™, the approach at Ai focuses on identifying and maximizing the metrics that count by building a strong online foundation, all while providing a flexible and streamlined process.
Ai has significant experience serving clients and their customers by developing and integrating intuitive user interfaces, smart layouts and easy-to-administer platforms driving sales and prompting increased conversion rates.
The Ai Emerge suite of services will include ecommerce development, based on the industry-leading Magento platform; custom web design, user experience, search engine optimization (SEO), online marketing, email marketing, site hosting and support.
Ai works with various industry sectors, from fashion and luxury brands to consumer goods, professional services and more. Although there is a focus on ecommerce, Ai's rich portfolio extends to media, branding, marketing and social media projects. View or download Ai's 2012 T-Commerce Report.
Ai (http://alexanderinteractive.com) defines and implements unique digital commerce experiences for innovative brands. We are dedicated to the principle of Transactional Intelligence, which focuses on behavior, action and measurable success. Ai builds award-winning sites for clients including Lowe’s, Schwinn, Citi, Time Inc., Pepperidge Farm and Envelopes.com.