Justin Bieber, Madonna and Kim Kardashian-West tweeted about the launch of EDbyEllen.com.
Other e-retailers fared worse, as the Online Retail Index tumbled last week.
Photo prints retailer Shutterfly Inc., which last week said it would buy mobile app developer Penguin Digital Inc., suffered a 3% stock price decline in the latest Internet Retailer Online Retail Index.
The Index trailed the broader markets last week. Stock prices tracked by the Online Retail Index declined by 1.90%. The Dow Jones Industrial Average declined by 0.10% and the Standard & Poor’s 500 Index decreased by 0.38% in value last week.
Of the 25 stocks in the Online Retail Index, six had increases, while the stocks of 18 companies decreased in value and one—Bidz.com, trading at 76 cents per share—remained flat.
Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Bluefly, 20.2%
• Overstock.com, 5.9%
• U.S. Auto Parts Network, 2.5%
• Keynote Systems, 1.9%
• 1-800-Flowers.com Inc., 1.6%
Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:
• Blue Nile, -11.7%
• American Greetings, -9.3%
• Pet Med Express, -7.5%
• Coastal Contacts, -7.0%
• eGain, -5.1%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd. and Vitacost.com Inc.