An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
The improved e-commerce transactional e-mail capabilities—available now—enable online retailers to engage customers in exciting new ways, while reinforcing their brand via effective customized and personalized e-mails.
BRIDGEPORT CT, September 19, 2012 – GoECart, the world’s leading provider of fully integrated on-demand ecommerce solutions, today announced enhancements to its transactional email module. The improvements are designed to help web merchants transform service-based email messages into new income opportunities. The improved ecommerce transactional email capabilities—available now—enable online retailers to engage customers in exciting new ways, while reinforcing their brand via effective customized and personalized emails.
“We are proud to offer exceptional transactional email capability available natively in our multi-channel ecommerce solution. It’s a testament to our team’s commitment to constantly innovate and offer the most broad and deep ecommerce functionality in any single solution on the market,” said Manish Chowdhary, GoECart’s CEO. “The capability not only empowers merchants to communicate more effectively with their customers and nurture relationships, but it can even be used to recover lost revenue from incomplete orders and abandoned shopping carts,” he said.
The built-in, rich transactional email feature enables merchants to create and send timely, personalized emails based on site events such as customer registration, order confirmation, shipping notification, and shopping cart abandonment.
For example, GoECart client MyWeddingReceptionIdeas.com uses the feature to easily follow up with abandoned shopping cart customers via drip email campaigns. Using the automated functionality built into GoECart, the merchant is able to follow up with customers via an attractive, branded email message saying: “We noticed you left you some items in your shopping cart. Is there anything we can do to assist you with your online order?”
MWRI also uses the feature to encourage customers to submit product reviews on the site. Since its implementation, the number of product reviews submitted by MWRI’s customers has increased ten-fold. Other benefits have included reduced customer service calls, improved email deliverability and better organic search rankings.
Merchants can create, manage, optimize and quickly send the email creative right from the software’s Administration Console. In addition, email templates can be configured to dynamically include customer and order information, such as customer name, order date, order number, and shipment tracking information.
Further, the merchant could couple that follow-on communication with a discount offer—utilizing GoECart’s impressive array of options for discounts and promotions. For example, the content of the message might say: Buy from us today and get 10% instant discount or $20 off or free shipping. According to research analysts at MarketingExperiments.com, incentives like discounts such as these can improve email-to-sale conversions by as much as 263%.
“GoECart ecommerce suite delivers the same rich transactional email capabilities that you’d get from a dedicated email service provider (ESP) but without any integration hassles or the hefty fees. The emails go out automatically behind the scenes like clockwork—it’s a beautiful thing,” said Ray Miller, CEO of MyWeddingReceptionIdeas.com.
In addition to recovering lost revenues from abandoned shopping carts, transactional emails offer a number of additional opportunities for marketing and re-marketing. These include:
- Promotional selling
- Solicitations for product rating and reviews
Chowdhary added: “By combining the best built-in transactional email capability available in an ecommerce platform today with other great features of the GoECart 360 multi-channel software suite, GoECart merchants are well equipped with an arsenal of tools to generate additional sales and improve operational efficiency. We look forward to helping merchants improve their business performance through industry leading ecommerce technology.”
For more information about GoECart’s transactional email capability and the hundreds of other features in the software, please visit GoECart.com.
GoECart® provides integrated, on-demand ecommerce solutions that empower retailers to sell more goods and services more efficiently. The company’s flagship, all-in-one ecommerce suite, GoECart 360™, combines a powerful ecommerce storefront with multi-channel order and inventory management, fulfillment, CRM, and much more. GoECart’s ecommerce solutions enable merchants to sell across all major customer touch points—web storefronts, “brick and mortar” stores, call centers, mail order catalogs, and the leading online marketplaces. GoECart helps companies grow revenues, automate business processes, lower IT costs, and achieve greater profitability.