More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
New Platform Simplifies Installation and Speeds Time to Market; Unique Data-Cache Feature Enables Off-Line Browsing
Palo Alto, California – Sept. 18, 2012 – moTwin, a leading mobile application development platform (MADP) provider specializing in the cross-platform development of context-aware applications for mobile devices, announced today the release of its latest platform application, moTwin 3.0, and the company’s expansion in the U.S. market.
moTwin, formerly Mootwin, is a fast-growing provider of mobile application platform software and support services for the financial services, retail, media and entertainment, healthcare, and telecommunications industries. While most app providers have focused on client-side development of simple apps, moTwin has taken an entirely different approach with a distributed architecture. By allowing development at the server level, the company enables fast development and deployment on all platforms as well as flexible management of scalable mobile applications.
The moTwin Platform 3.0 also includes several features designed to make moTwin’s current, award-winning platform simpler to use, speeding time to market. It includes simpler and more dynamic client-side data management, and a simple server-side data-integration framework. The new 3.0 platform also offers a Wizard-based business-module integration and a fully extensible framework.
Like previous versions of the platform, moTwin Platform 3.0 also provides APIs for back-end integration. The back-end integration with enterprise systems allows realtime information that can be used even in complex applications. User-context based, real-time information over a resilient network allows companies to configure user profiles, tailor messages to customers and send instantaneous data to help in enhancing revenues and user-retention.
“Mobile application market is growing rapidly across the globe as enterprises implement multi-channel experiences,” said Song Chuang, Research Director, Gartner, Inc. "For faster time to market and better leverage of development resources, many of our clients are looking to utilize mobile application development platforms and other tools."
“This new version of the moTwin Platform builds on the award-winning features of our previous version that allows enterprise customers, system integrators and others to significantly streamline development of native, Web and hybrid mobile apps across all channels,” said moTwin CEO Claude Lemardeley. “We have been extremely successful in Europe with many Global 100 customers and are excited about our expansion to the United States with the most sophisticated mobile application platform in the industry.”
moTwin is a trusted provider of industry’s only true proactive context-aware mobile application platform. The company, formerly Mootwin, enables enterprises to develop and deploy mobile applications for customers in the fastest time with user-friendly features. The moTwin Platform enables all mobile apps – native, Web, or hybrid across all channels that provide user-context-based, real-time information on a resilient network, which enables persistent availability. Its end-to-end solutions are designed to work out-of-the-box with robust back-end integration, a distributed architecture for development and turnkey business applications, for immediate deployment. The company’s solutions are already being used by many marquee customers across various geographies. moTwin is a global company with major locations in Silicon Valley, Calif., Grenoble, France and Frankfurt, Germany. For further information, please visit www.motwin.com.
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