More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Google Wallet Offering Means Faster Mobile Checkout Flow
Boston, MA September 14, 2012
Unbound Commerce today announced that it will participate as a Google Wallet platform partner. Unbound is now authorized to deliver Google Wallet checkout functionality in the context of the mobile commerce sites that Unbound builds and deploys for leading national retailers and brands.
Visitors to mobile commerce sites displaying theGoogle Wallet button can use Google Wallet to checkout, which can reduce friction during the cart interaction process. Mobile consumers who use Google Wallet do not have to type in their shipping and billing information, credit card number, etc. Google Wallet users simply type in their Google usernames and password to pay, which can increase conversion rates and customer satisfaction.
Partner retailers and brands can retain their existing payment processors since the Google Wallet API that Unbound has access to is integrated into its mobile commerce site offering.
Best of all, there are no additional fees for accepting Google Wallet on a mobile commerce site, and all payments are sent through the existing credit card processor the retailer uses.
“We are always looking for new ways to streamline the consumer interaction flow for our retailers and brands and are pleased to join forces with the Google Wallet team,” said Wilson Kerr, Unbound’s VP of Business Development & Sales. “Google does not do anything in a small way and we believe they will be a strong force in the mobile payments space. Our retailers are embracing this single click checkout option and we have multiple large brands committed”, he added.
About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of mobile commerce solutions, for Retailers seeking to reach their customers anytime and anywhere. The 2011 issue of the Mobile Commerce Data Book from Internet Retailer shows Unbound Commerce as the #1 mobile commerce vendor, with an industry-leading number of mobile commerce site deployments. Unbound Commerce’s approach also delivers a social commerce store for Facebook, allowing consumers to buy where they connect through social media, as well as commerce-enabled iPhone and Android applications and in-store tablet-based mobile commerce. For additional information, please visit us http://www.UnboundCommerce.com.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information about Google Wallet, visithttp://www.google.com/wallet/