JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
Kristina Vaccarelli takes over the new position of engagement manager and Taylor Shuman is now client services coordinator.
WESTMINSTER, CO – Online advertising data and technology company TruEffect has hired Kristina Vaccarelli to the new position of engagement manager and Taylor Shuman to the new position of client services coordinator. Both will report to Kristine Elliot, Vice President of Client Solutions at TruEffect.
Kristina Vaccarelli was formerly online advertising account manager at SpotXchange. She has also worked for Intelligent Office and the West African Development Support Organization. She has a Bachelor’s degree from Colorado State University.
Prior to her role at TruEffect, Taylor Shuman was an affiliate operations manager with Experian Direct. She received her Bachelors Degree from California State University, Fullerton.
“As we continue on our projected growth path for the year, we are bringing on the best and brightest to build out our teams,” said Ron Hill, TruEffect CEO. “With their industry experience, Kristina and Taylor are excellent additions, who will be helping our clients increase the ROI on their online advertising campaigns through their First-Party data.”
TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.