Neiman Marcus names a new chief marketing officer and restructures staff to address the growing importance of e-commerce.
Additionally, Monetate is launching MonetateUniversity, a robust online knowledge base to help Monetate customers with their testing and optimization strategies.
Shop.org - Denver, CO (September 10, 2012) -- Monetate, the leading provider of cloud-based testing, targeting and personalization technology for online marketers, announced at the 2012 Shop.org Annual Summit the launch of Merchandiser, an AgilitySuite product that enables marketers to create a more relevant and intuitive shopping experience for customers. Additionally, Monetate is launching MonetateUniversity, a robust online knowledge base to help Monetate customers with their testing and optimization strategies.
Merchandiser delivers rich shopping experiences across the entire ecommerce website, making items easy to find and easy to purchase. It allows online marketers to deploy a single merchandising strategy across the website through product recommendations, endcaps that can be targeted to customer segments in real time, visual search, and dynamic product badging. When used in tandem with Monetate’s testing and targeting tools, marketers can test and iterate merchandising strategies and target campaigns to specific groups within a customer base, creating a more personalized, relevant experience.
Key Merchandiser features include:
- Product Recommendations: Specialized recommendations drawn from content and customer affinities and updated in real time;
- Visual Site Search: Customer-centric visual site search that integrates with the website’s product catalog and current site search;
- Dynamic Product and Video Badging: Emphasize key content attributes across the entire site to make the right products jump off the page;
- Endcaps: generate significant incremental sales and encourage impulse purchases by bringing awareness to a product or group of products with endcaps;
- Checkout Merchandising: Reduce shopping cart abandonment and maximize conversion rates and average order values with enhanced merchandising at the checkout process.
“The consumer cannot purchase what they cannot find,” said Kurt Heinemann, Chief Marketing Officer at Monetate. “Merchandiser helps online shoppers quickly find products relevant to them and their shopping experience. This better customer experience leads to increased purchase events and increased average order value for online businesses.”
RevolveClothing, a designer apparel and accessories retailer, is a Monetate client and an early user of the Merchandiser product.
“Revolve saw a strong lift in conversions when we implemented Merchandiser,” said Kobie Fuller, Chief Marketing Office at Revolve.com. “The targeted endcap feature allowed us to highlight the right products to the right visitors in real time, and really took the user experience to a new level. And similar to Monetate testing and targeting products, implementation was simple and gave our marketing team control over merchandising campaigns sitewide."
Additionally, Monetate has also unveiled Monetate University, an online knowledge base and educational hub for customers. Monetate University contains relevant user information, from release notes and FAQs to case studies and video tutorials about the Monetate platform. ClickheretoexploreMonetateUniversity.
Monetate will be exhibiting at the Shop.org Annual Summit, booth 828 from September 10-12, 2012. Press and attendees are invited to stop by the Monetate booth on Tuesday, September 11 at 11:00 am MT to see a live Q&A about Merchandiser, featuring Kobie Fuller, Chief Marketing Officer, Revolve Clothing.
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Comcast, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company's comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate's cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visithttp://monetate.com/ or follow us on Twitter@Monetate.