The high-end fashion retailer is piloting beacons in three stores, using the mobile technology to send shoppers directions to in-store events.
This automatically creates an optimal campaign structure in AdWords based on a semantically optimized product feed.
Sept 11, 2012 – New York – IgnitionOne, the global leader in digital marketing solutions, is launching another innovation within its Digital Marketing Suite (DMS). Google Shopping will be seamlessly integrated, which will allow retail marketers to manage Product Listing Ads side-by-side with search, display and Facebook. The integration also allows marketers to combine IgnitionOne’s powerful attribution capabilities to track and optimize bidding across all media channels with best-of-breed semantic optimization. This automatically creates an optimal campaign structure in AdWords based on a semantically optimized product feed.
IgnitionOne’s DMS is the first digital marketing platform to integrate with Google Product Listing Ads with this type of optimization. This offering will provide retail marketers the tools to maximize their efforts in Google Shopping with seamless integration to product feeds, tracking, optimization and reporting.
Key benefits to customers
- Be more efficient- Marketers can manage Google Shopping right next to search, display and Facebook with the fully-integrated centralized technology stack (DMS).
- Improve ROI – By combining semantic optimization and bid optimization with IgnitionOne’s cross-channel attribution capabilities, marketers can allocate media budget more intelligently to get the most out of every dollar spent.
- See the full picture – In addition to deep data such as product-level and attribute-level reporting, marketers can leverage sophisticated custom attribution profiles to best meet their needs.
“The evolution from free product listings in Google Product Search to paid listings in Google Shopping represents a major opportunity for retailers,” said Will Margiloff, CEO of IgnitionOne. “By combining IgnitionOne’s bid optimization and attribution capabilities with best-of-breed semantic optimization capabilities, we will make this new biddable media a highly profitable channel for our clients.”
IgnitionOne®, the global leader in digital marketing solutions, enables companies to integrate and centralize cross-channel marketing efforts within one platform, allowing for deeper insights and greater digital success. On behalf of our customers, IgnitionOne currently scores over 300 million users in 53 countries to help optimize media and website conversions using cross-channel attribution modeling across search, mobile, display and social. IgnitionOne’s solutions are powered by proprietary, integrated technology: IgnitionOne’s Digital Marketing SuiteSM.
IgnitionOne powers more than $30 billion in revenue each year for leading brands, including General Motors, Chico’s, Ann Taylor, La Quinta, Travel Guard and Fiat, as well as advertising agencies such as MRM Worldwide and CyberAgent.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.