Retailers shift their ad spending from TV, radio and print ads to digital ads.
Charlotte Russe is a growing, mall-based specialty retailer of fashionable, value-priced apparel and accessories.
Westboro, MA—September 11, 2012—MICROS-Retail, a division of MICROS Systems, Inc. (NASDAQ: MCRS), and leading provider of retail technology for the specialty and general merchandise retail industry, is pleased to announce a partnership with the apparel and accessories retailer Charlotte Russe to develop and build a robust omni-channel solution as part of a revamp of its retail systems.
The MICROS-Retail solution covers all retail touchpoints with its products: Open Commerce Platform for eCommerce; Relate for customer relationship management; Xstore for point-of-sale; Locate for order brokering, hosting and managed services; and third-party applications for social media and more. The variety of solutions available and working together was a deciding factor for the retailer when choosing a solution provider.
“When searching for a best-of-breed platform for our online business, we decided to partner with MICROS-Retail because their omni-channel solution covered all of our needs,” said Kim Miller, Charlotte Russe SVP eCommerce. “MICROS-Retail’s omni-channel solution will allow us to deliver strong business growth while providing a unified experience for our customers across all channels.”
While reinvigorating the look and feel of their site is important, Charlotte Russe first looked to find a solid foundation to build it upon. Their target demographic of millennials shop online as well as in-store-providing a multi-channel solution with continuity of experience will be influential in their overall success.
“We look forward to diving more deeply into our work with Charlotte Russe and are confident that our solution will help Charlotte Russe to meet their goals,” said Jeremy Grunzweig, Chief Operating Officer at MICROS-Retail. “The company is at an exciting point of expanding and envisioning its business and we are proud to be a part of these ventures.”
About Charlotte Russe Holding Inc.
Charlotte Russe is a growing, mall-based specialty retailer of fashionable, value-priced apparel and accessories. Charlotte Russe provides exciting, fashion-forward merchandise that appeals to a broad range of customers, with a core emphasis on the lifestyle trends of young women in their teens and twenties. Charlotte Russe operates more than 500 stores throughout 45 states and Puerto Rico.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
MICROS-Retail, a division of MICROS Systems, Inc. (NASDAQ: MCRS), is a leading global provider of technology and services for the specialty and general merchandise retail industry. Software solutions include point of sale, eCommerce, mobile point of sale, loyalty and CRM, loss prevention and analytics, order management, inventory management, and merchandise and supplier management. Services include creative and user experience design, business consulting, hosting, and managed services. Hundreds of retailers around the world—including bebe, Cabela’s, Charming Shoppes, Chico’s, Godiva Chocolatier, Gucci, Guess, IKEA, The Limited, Payless ShoeSource, Polo Ralph Lauren, Staples, Starbucks Coffee, Vera Bradley, and Whirlpool—rely on MICROS-Retail to strengthen their businesses and deliver results across all retail touchpoints: store, web, direct and mobile. Headquartered in the Boston, MA area, MICROS-Retail has offices and affiliates across the globe. To learn more, please visit www.micros-retail.com.
For more information on MICROS and its advanced information technology solutions for the hospitality and retail industries, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to firstname.lastname@example.org. Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.