While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The company has complemented a well-established brick-and-mortar retail operation with its e-commerce store.
Seattle, WA — September 6, 2012 /Marketwire/ -- Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has signed David’s Bridal to the award-winning Mercent Retail™ software platform.
From bridal gowns and other wedding attire, to invitations, wedding party gifts and reception favors, David's Bridal aims to create a truly memorable experience for their customers. The company has complemented a well-established brick-and-mortar retail operation with its eCommerce store --- www.davidsbridal.com – where brides and grooms can find more than 4,000 unique wedding-related products and services. David’s Bridal is utilizing Mercent Retail™ to increase online sales, revenue and profits across Amazon.com and high growth comparison shopping engines.
“We were attracted to Mercent’s deep knowledge and proven client results on Amazon.com,” said Kristen Celko, VP of eCommerce for David’s Bridal. “We are confident Mercent’s price optimization tools and Mercent Retail™ platform will enable us to compete more profitably across a variety of third party platforms. We are also excited to leverage the technical capabilities of Mercent Retail to be more efficient and competitive with our product and promotion placement across popular comparison shopping engines. Mercent’s industry expertise and knowledge of various data feed requirements for third-party shopping channels removes operational burden, allowing us to focus on other strategic efforts within our business.”
“We built our suite of services and breakthrough technology to help companies like David’s Bridal generate greater return for every dollar of online marketing spend,” said Mercent CEO Eric Best. “The Mercent Retail™ platform allows David’s Bridal to streamline its data feed management and make informed decisions about campaigns and promotions driven by valuable performance analytics.”
Mercent demonstrates expertise across the full spectrum of eCommerce transactions. In addition to comparison shopping sites, Mercent optimizes retail product and offers visibility across other digital channels including online marketplaces like Amazon and eBay, paid search platforms (Google AdWords, Microsoft AdCenter), product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA), and social and mobile shopping outlets. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI.
To learn more about Mercent’s full product portfolio, or for an in-person demo, contact Mercent Sales at 206-832-3900 or firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About David’s Bridal
With more than 60 years of experience dressing women of all ages for life’s special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of more than 300 David’s Bridal stores located across the US, Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David’s Bridal, visit www.davidsbridal.com.
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.