The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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Avi Greengart, research director, consumer devices, for mobile technology research firm Current Analysis, agrees that Google will be Amazon’s toughest competitor. “Google is tired of Amazon staking out the largest position in Android tablets without actually using any of Google's services, and it has decided to see if it can play in that market as well,” he adds.
Whether it’s a Kindle, Surface, Nexus or iPad, tablets bring good news for e-retailers looking to attract the time and interest of online shoppers, says Siva Kumar, CEO and founder of comparison shopping engine TheFind. He says shoppers who access TheFind’s tablet app that features catalogues from e-retailers spend more than four times as long inside the app than they do on TheFind.com, and 70% of shoppers who open a retailer’s catalog on the app peruse it in its entirety.