September 5, 2012, 12:16 PM

Really Simple System Adds Built-In Mass Emailing To Its Cloud CRM

CRM users will no longer have to use third party emailing systems.

Posted on 28 August 2012

Really Simple Systems, one of the world’s largest providers of hosted CRM systems, today launched a new extension to its Marketing module that includes all the mass emailing functionalities that had traditionally only been provided by dedicated emailing systems.

The new emailing functionality is part of Really Simple Marketing, the Marketing Module available in the Enterprise Edition of Really Simple Systems CRM and will be available free of charge to all existing Enterprise Edition customers.

The new functionality includes features such as:

  • Easy-to-use HTML editor
  • Standard and custom email templates
  • Image hosting
  • Multiple attachments
  • Personalization
  • Email scheduling for a specific date or over a period using DribbleMail™
  • Tracking of opens and click-throughs from multiple links within the email
  • Unsubscribe and bounce handling
  • Spam score reporting; and clickable graphs and reports.

John Paterson, CEO Really Simple Systems, comments, “Our mission is to make CRM Simple and by bundling the mass emailing functionality into the CRM system, we’ve removed the complexity of trying to link the two applications together.”

David Hutter of Real Training,, a provider of training and testing services to the education industry, was a beta test user of Really Simple Marketing. Hutter comments, “We had been looking at using third party emailing systems like MailChimp, but the task of moving data between the CRM and emailing system was complicated and time-consuming. Integrating the two saves a huge amount of time and it is really useful to see the emailing stats tie directly into the campaigns in the CRM system.”

He continues, “Adding contacts to an emailing campaign can be done easily from within the CRM system too and having an easy-to-use HTML editor means that non-technical marketing people can easily set up new mailshots. We also had an issue with data cleansing, and the automatic bounce handling has made a huge improvement to our data quality.”

About Really Simple Systems

Really Simple Systems Cloud CRM is aimed at small and medium sized businesses (SMEs/SMBs) with between 2 and 200 people who want a straightforward online CRM sales, marketing and support application. The hosted model is particularly suitable for companies with multiple locations and sales people who work remotely or at home. Really Simple Systems, winner of EuroCloud and the Software Satisfaction Awards is the largest European provider of online CRM systems. Users include Tumblr, the Royal Academy of Arts, the British Museum, the Red Cross, NHS, the Department for Environment and RSM Tenon as well as many small and medium sized companies.

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