The retailer says web sales grew about 30% during the period, while total sales were lower than projected.
The Mack Weldon online store launched in early August.
DEVENS, MA – Aug 29, 2012 – Quiet Logistics, the eCommerce fulfillment provider of choice for leading fashion and apparel brands and e-tailers, has announced that it will provide eCommerce and wholesale fulfillment for Mack Weldon, an exciting new concept in men's basics. The Mack Weldon online store launched in early August.
"The Mack Weldon team is very excited to be launching with Quiet Logistics," said Mack Weldon Founder, Brian Berger. "Our brand is focused on product innovation and creating a new, more convenient customer experience. Central to that experience is fast and flawless fulfillment -- and no one does this better than Quiet Logistics."
"Mack Weldon is the kind of company that we love to work with," said Quiet Logistics CEO Bruce Welty. "The team has reimagined men's basics, a traditionally lackluster part of the apparel space, in a new and innovative way. Quiet Logistics' ability to add dual-use eCommerce and wholesale capacity in lockstep with our client's development will help Mack Weldon grow quickly and aggressively. We look forward to working with Mack Weldon to transform the market for men's basics."
Quiet Logistics applies cutting-edge hardware and software technologies to fulfilling eCommerce orders for leading fashion and apparel brands and e-tailers quickly, accurately and beautifully. By providing product and brand care services such as order and inventory accuracy at competitive prices, Quiet ensures that the right product will get to the right person on time and in perfect condition. This unwavering attention to detail strengthens brand loyalty and, with it, customer referrals and profits.
About Mack Weldon
Mack Weldon is an online men's essentials line developed with fit and function at its core. The launch collection features the fundamental pieces that compose the base of any outfit: underwear, socks and undershirts. Each piece is engineered to promote comfort, mobility, moisture and odor management, and recovery. With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with minimal amount of shrinkage. The web-based functionality of the brand allows for a more convenient way of shopping, as does the added bonus of volume-based pricing based on value of purchase. Consumers can easily order and replenish their stock, even signing up for auto-replenishment so that the dreaded act of shopping for basics is virtually eliminated. www.MackWeldon.com
About Quiet Logistics
Quiet Logistics is the eCommerce fulfillment provider of choice for premium brands and e-tailers. Quiet combines best-in-class technology with a deep understanding of brand care to deliver an exceptional and highly personalized customer experience for its clients. www.quietlogistics.com