September 1, 2012, 12:00 AM

App-hungry consumers shop eBay and Amazon

App-hungry consumers shop eBay and Amazon.

Lead Photo

Half of U.S. smartphone owners (50.3%) used mobile commerce apps in June 2012, according to new research from the Nielsen Co. Overall, 48 million smartphone owners used apps in Nielsen's shopping/commerce category, each accessing on average 17 shopping apps during the month.

EBay Inc. and Inc. attracted 13 million and 12 million unique monthly visitors, respectively, Nielsen reports. Bricks-and-mortar retailers like Target Corp. received significant mobile traffic from shoppers looking to find the best deals in their local retail stores, the research firm adds. Nielsen tracked the shopping app use of a panel of more than 5,000 U.S. consumers on Google Inc. Android and Apple Inc. iPhone smartphones.

"Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience, and this data shows usage of shopping apps is growing," says Don Kellogg, director of telecom insights at Nielsen.


comments powered by Disqus




From The IR Blog


Adrien Henni / E-Commerce

Italian luxury brand Furla launches online sales in Russia

Furla follows such European brands as H&M and L’Oreal into Russian e-commerce.


Meiry Vaknin / Mobile Commerce

E-retailers can engage mobile holiday shoppers with native ads

Native advertising is becoming more popular because of its strong performance, and easier to implement ...