The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The chain lets consumers print Facebook pictures for in-store pickup.
The Walgreen Co. today launched a photo printing application on the Facebook social network that lets users print shared pictures complete with Likes, comments and photo details.
A consumer who uses the Photos by Walgreens app sees the pictures she’s uploaded to her own account and pictures that are in other people’s accounts that are tagged with her name. She can use the app to edit and preview photos and order prints for pickup at her preferred Walgreens drugstore. She can opt to include all the photo details and comments associated with the picture on Facebook on the print.
The image takes up about two-thirds of the 5 x 7-in. print, and a white column to the right displays such details as where and when the photo was taken and who is in the picture. Comments shared by friends on the social network, like “what an adorable baby!”, and “so cute!” appear along with their names and pictures, as they do on the social network.
The app also features a tool called “PrintWorthy” that highlights pictures uploaded by a consumer’s Facebook friends. The photos are organized to show the best candidates for printing, Walgreens says. For example, a PrintWorthy prompt shows a friend’s picture with a note that her birthday is a week away. A link under that prompt gives the consumer access to that friend’s photos to print.
Each print costs $2.99 and is available for pickup in about an hour. Walgreens is No. 33 in Internet Retailer’s Top 500 Guide.