The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Didit.com is a privately held industry pioneer in search engine marketing and digital marketing founded in 1996.
BOSTON, Aug. 22, 2012-- Versailles Group, Ltd. (www.versaillesgroup.com) announced today that the assets of Idearc Inceptor, LLC a provider of SEO, Paid Search Marketing and Social Media Marketing, and a wholly owned subsidiary of SuperMedia LLC (SPMD), have been acquired by Didit.com. Versailles Group acted as exclusive financial advisor to SuperMedia. Terms were not disclosed. The transaction closed on August 21st.
Versailles Group, a 25-year-old Boston-based investment bank that specializes in international mergers, acquisitions, and divestitures, advised SuperMedia on the transaction. Versailles Group works with companies in the U.S., Europe, Canada, Asia, and South America.
"With Versailles Group's unique approach to Mergers & Acquisitions, we received responses on this transaction from over 200 prospective buyers in 25 different countries, said Donald Grava, Versailles Group's Founder and President. "We're excited that Didit emerged as the eventual buyer as it provides Inceptor with a number of synergies."
Didit.com is a privately held industry pioneer in Search Engine Marketing and Digital Marketing founded in 1996. Didit's proprietary Maestro search and auction-based display campaign optimization technology combine with recent advances in the application of "Big Data" to SEM and display campaigns.
Didit pioneered the "Managed Technology" model of cross-medial digital campaign management for marketers and agencies, earning Didit.com both Inc. 500 and Deloitte Technology Fast 500 recognition as a rapidly growing company.
About Versailles Group, Ltd.
Versailles Group, Ltd. is a Boston-based investment bank that specializes in international mergers, acquisitions, and divestitures. It provides its clients with a high level of personal attention, international experience, and professional execution. Since 1987, Versailles Group's skill, flexibility, and experience have enabled it to successfully close transactions, both domestically and internationally, in all economic environments. More information on Versailles Group can be found on its website, www.versaillesgroup.com.