August 15, 2012, 11:53 AM

What drives the top mobile merchants

An MMCF speaker looks at merchants in the Internet Retailer Mobile Commerce Top 400.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Tom Nawara

Mobile commerce, as most retailers know, is a hot retailing channel that continues to grab more attention and shopping time from consumers. Indeed, a mobile commerce strategy has quickly become a must-have for many retailers.

But what are the best mobile strategies to win over consumers who can easily click to another mobile merchant? Tom Nawara, vice president of digital strategy design for digital marketing firm Acquity Group, will shed light on the strategies of top mobile retailers—those in the new edition of the Internet Retailer Mobile Commerce Top 400—in a session titled “Lessons from leaders: Why the Mobile Commerce Top 400 rose to the top,” at the Mobile Marketing and Commerce Forum 2012 in October.

Nawara, who contributes information to the annual Internet Retailer Mobile Commerce Data Book, will analyze trends that have coincided with growth for the leading mobile retailers. “The session will cover highlights from this year’s Mobile Commerce Top 400 analysis, including key figures and details of the some of the top organizations’ efforts,” Nawara says. “Attendees will get a better understanding of what industries and top retailers are doing in mobile in 2012 and see how mobile commerce has evolved over the past few years.”

Nawara’s analysis will cover such data points as mobile sales figures and conversion rates, marketing techniques and mobile site performance as measured in the time it takes mobile commerce sites to load.

The editors of Internet Retailer asked Nawara to speak at MMCF 2012 because of his experience in helping retailers execute mobile commerce as well as other types of retail strategies. At Acquity, he oversees the strategic direction and tactical execution of client initiatives in a variety of areas, including digital marketing and social media as well as mobile commerce. Prior to Acquity, Nawara was an executive at management consulting firm Synetro Group and director of e-business for Nicor Gas, a natural gas company in Illinois.

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