The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Global Search Engine Optimization Technology Leaders Enter into Strategic Relationship Focused on International Link Analytics and Link Building
SAN FRANCISCO, Aug. 14, 2012 – Global search engine optimization technology leaders Rio SEO and Majestic SEO announced a strategic relationship here at the SES (Search Engine Strategies) conference, which encompasses data licensing and technology integration aimed to deliver innovative, international link analytics and link building technologies to global advertisers, as well as digital agencies that execute effective SEO and content marketing campaigns on behalf of their clients.
Majestic SEO’s database has been integrated and utilized for more than six months as part of the Covario Organic Search Insight™ SEO auditing and reporting software solution. The database is now part of the recently spun out Rio SEO software suite of SEO automation tools. Rio SEO has integrated the Majestic “fresh index” into its Rio SEO Search Analytics™ and new Rio SEO Change Tracker™ tools.
Rio SEO Search Analytics is a patented software solution for SEO auditing, reporting, and making prioritized recommendations for search marketers. Rio SEO Change Tracker is the latest software tool designed to help SEO practitioners quickly recognize, track root causes, and fix various SEO problems – often caused by the inadvertent actions by others in a distributed organization – before they become major issues for search engine optimization.
“We are glad to partner with the passionate search marketers at Rio SEO, who focus on creating leading-edge innovations in SEO for their enterprise and mid-market advertiser and agency clients,” said Alex Chudnovsky, chief executive of Majestic SEO. “The Rio team has created one of the leading SaaS-based platforms for enterprise SEO with a scoring-based recommendation system that brings ‘big data’ analytics to the industry. Rio SEO already provides unique methods to visualize and prioritize links. We look forward to working closely together on new innovations in link analytics as well.”
“We chose Majestic SEO’s backlink database to support our Search Analytics and Change Tracker tools because of their real-time freshness, scalability and uptime, focus on international SEO, and their interest in jointly creating new datasets for working search marketers,” said Russ Mann, chief executive of Rio SEO. “Majestic recently introduced its Trust Flow and Citation flow metrics, along with other unique datasets that we are working on together.”
According to Mann, Rio SEO focuses on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO and social media marketing. Rio SEO is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. It offers brand advertisers, retailers, and search marketers at digital agencies the software tools they require for organic search and social media marketing, including application-specific modules for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation.
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About Rio SEO
Rio SEO, a new brand spun-out by Covario, Inc., is a dedicated business unit focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. Based in San Diego, it is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.
About Majestic SEO
Based in Birmingham, England, Majestic SEO surveys and maps the Internet. The firm has created the largest commercial link intelligence database in the world. Its Internet maps are used by new media specialists, affiliate managers, and online marketing experts for link building, reputation management, website traffic development, competitor analysis, and news monitoring. Majestic SEO constantly revisits web pages and has daily visibility of about a billion URLs. Majestic SEO recently won the European Search Award for the best SEO Technology. More information about Majestic SEO is available at http://www.majesticseo.com.