A sampling of e-retailer and vendor announcements from the NRF show floor this week.
First to Automatically Manage Ad Bidding and Catalog Updating
MOUNTAIN VIEW, CA, August 13, 2012 – Lexity, the developer of the web-based App platform for ecommerce, today announced the Lexity Google Shopping App that enables merchants to show “display ads” as part of Google’s search results for a shopping-related query. The new Lexity Google Shopping App helps merchants drive traffic with Google AdWords, and is the first to automatically manage both the ad bidding and updating of the merchant’s product catalog. Designed for ease of use, merchants set a monthly budget and then Lexity handles the rest. The Lexity Google Shopping app is available immediately in the Lexity App Gallery at lexity.com/apps.
Lexity Google Shopping App makes it easy for small online merchants to leverage Google AdWords, Google’s new home for bidding on shopping related traffic. Lexity provides a complete dashboard of clicks, cost, and revenue generated. The dashboard, combined with the App’s automated bidding and product catalog upload, enables the merchant to choose whether they ever login to their AdWords account, or instead rely on Lexity to manage their shopping related advertising. Lexity has been making customers successful with Product Listing Ads, Google Shopping’s predecessor, since late 2011.
“Lexity’s new shopping app enables SMB merchants to benefit from the shift to the Google bidding model,” said Amit Kumar, CEO of Lexity. “We’ve already heard from many of our users how the new Lexity app is helping these merchants generate more revenue from the bidding model than the previous free model.
According to Mark Costigliola, managing director of EarthLED, “We've used Lexity for two years to manage pay-per-click advertising, and have been running Lexity Google Shopping ads for six months as part of that program. At about 230 percent, our return on investment is through the roof. I’m a big fan of this new Google Shopping App and know that other ecommerce merchants would benefit from it like we do.”
Lexity is the only company focused on the SMB market that has both SEM (search engine marketing) and comparison-shopping feeds experience, a key differentiator, as Google’s new program is a blend of the two disciplines. In addition to managing bidding, Lexity Google Shopping handles the updating of the merchant’s product catalog to Google multiple times per day from the merchant’s ecommerce platform. Google favors merchants who provide fresh and accurate data with higher quality scores and hence a lower cost per click. Through Lexity’s “smart attribute normalization”, the merchant benefits from Lexity’s expertise in managing and improving this data flow. The product catalog updates are made possible by Lexity’s extensive network of “connectors” to all of the major ecommerce platforms.
The new Lexity app provides a lot of firsts for Google shopping, including being the only company that manages both the feed management and bid management for merchants. With Lexity, the entire bidding process is now automated enabling Lexity to do the bidding on behalf of the customers anytime of the day or night. Lexity is also the only company that offers completely automated synchronization with major ecommerce platforms and integration with over 20 other platforms.
Merchants must act by August 15 to gain $100 off the first month of Google Shopping advertising plus a 10% discount on all Google Shopping advertising through the end of the year. Lexity waives its fee for the first month of using the Lexity Google Shopping App and thereafter charges 15% of what is paid to Google.
Lexity is the developer of the App Platform for Ecommerce and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and Dave McClure’s 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).
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