The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Envelopes.com recently announced a partnership with Bongo International that enables customers located throughout the world access to their extensive selection of specialty envelope products.
Amityville, NY August 14, 2012
Envelopes.com, self-described as a collective group of envelope enthusiasts who truly love the stationery business, is pleased to announce their partnership with Bongo, which will give consumers in over 220 countries direct access to their complete line of quality paper products.
“For years we have been getting requests from International customers, but just couldn't fulfill their needs because of lite resources,” says Laura Santos of Envelopes.com. The solution they selected, Bongo Connect, is highly flexible and fully seamless. It offers retailers the ability to display costs in the most effective manner for both conversions and consistency with their website. Bongo Connect provides retailers with the complete landed costs (shipping, duties & taxes), which retailers present to consumers as they see fit. This allows online merchants the ability to test which method of display is preferred on the consumer end, and which will drive the most sales.
“The implementation went very smoothly thanks to the communication between our Director of Ecommerce Technology, Shoab Khan, and the Bongo integration team,” states Ms. Santos. The international expansion comes at a time when, despite the sluggishness of the global economy, international eCommerce is thriving. SMBs are a driving force in this growth, contributing over one third of US exports, according to recent figures released by the US Department of Commerce. In an unexpected twist, the Internet has given smaller retailers the precise means of providing stellar service often contributed to niche brick & mortar stores. SMBs have the advantage of being nimble, combined with an innate ability to move more quickly than their larger counterparts.
Currently, the international traffic of Envelopes.com is at 7% and rising. This is due to their solid online presence since 1998 (actionenvelope.com) and quality innovative products. Ms. Santos illustrates this idea: “We launch new products every week, some of the more recent are: Brand Shops, which allow our B2B customers to search for brand specific stationery. Also, a new redesigned Envelopes.com is coming soon. The core focus is to improve customer experience by allowing users to customize pre-designed stationery products and their counterparts with ease,” adds Ms. Santos. It’s clear with all that is occurring within eCommerce and Envelopes.com, there is nothing stationary about either.
The business was started by as Action Envelope in 1971 as a local New York envelope printer specializing in 1-2 color print jobs for mailing and general office use. Fast forward to 1998, Action Envelope launched their first eCommerce website, actionenvelope.com. Since this was the infancy of the online retail industry, Action Envelope quickly became the #1 online envelope supplier to B2B and B2C markets. In 2010, the company acquired and launched the domain Envelopes.com which grew in leaps and bounds to become the industry leader for their office supply category, and the rest is history. Envelopes.com is a privately held company that employees 50+ people in the Amityville, NY headquarters. For more information, please visit envelopes.com or call 1-877-683-5673.