The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
Cardinal's newest solution encourages mobile commerce growth, drives customers to merchant's point-of-interaction
Cleveland, Ohio, August 14, 2012 - CardinalCommerce, the world leader in enabling remote commerce (internet, mobile, etc.), has launched CustomerConnect, a self-service, web-based mobile marketing and commerce platform aimed at turning passive consumers into active Customers. It facilitates text message deal generation, opt-in mobile alert databases, and targeted marketing campaigns while being integrated to Cardinal's payment platform. CustomerConnect will serve as the pillar-driving online and in-store traffic, revenue increases and consumer outreach.
CustomerConnect is a new addition to CardinalCommerce's Cardinal MAX™ mobile transaction platform which also includes mobile site solutions, mobile payment solutions, and mobile gift card and loyalty solutions. "CustomerConnect enables our merchants and merchant service providers to realize the revenue potential of mobile commerce", stated Tim Sherwin, Executive Vice President and Chief Marketing Officer, CardinalCommerce. "As the leader in enabling secure remote payments we have developed a tool which allows marketers to monetize the mobile channel. Envision our technology as the first domino, the starting point that, when tapped, begins the chain ending in a mobile purchase. As a company whose mission is to universalize payments at any point-of-interaction, CustomerConnect evolved organically from our successful work mobilizing payments for hundreds of our merchant customers by linking mobile marketing to actual mobile commerce."
The key to CustomerConnect is ease-of-use. Merchants and merchant service providers will find the CustomerConnect interface clear, simple, and quickly executable. Marketers can communicate directly with consumers via their mobile devices of real-time deals, coupons, flash sales, new product announcements, loyalty and reward program reminders, store opening specials and more. Alert messages are now designed to link the consumer directly to the merchant's mobile optimized website, or mobile application to create a seamless checkout experience using the Cardinal Centinel® payment platform. With Cardinal retailers can "future-proof" their commerce needs.