Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
Avani Modi becomes Director of Marketing and Nadine Watson is Director of Sales, Southeast.
NEW YORK, NY--(Aug 7, 2012) - Media6Degrees (m6d), the advertising technology pioneer that redefines marketing through its ProspectRank™ platform, announced today that it has expanded its marketing and sales teams to include Avani Modi as Director of Marketing and Nadine Watson as Director of Sales, Southeast. In their new roles, Modi will develop and execute marketing plans with CMO Elizabeth Hellman, and Watson will manage and develop existing and new client relationships in the Southeast region.
Prior to m6d, Modi was the senior marketing manager for IPC Systems, leading the company's social media strategy and managing its digital presence and global events. She earned both her BS in marketing and MBA from Rutgers.
"I am thrilled to be a part of the growing Media6Degrees team," said Modi. "The company offers a bold new strategy for marketers to find new customers, and I look forward to contributing to m6d's efforts to both educate the market about our technology, and fulfill our mission of helping brands reach and engage their best next customers online."
Watson has been in sales in the digital media industry for 18 years. Most recently, she was the eastern director of sales for Digg, managing two senior sales executives and blue chip brand accounts such as Dell, Cisco and American Express. She has also held positions with Geeknet, US News Ventures, InformationWeek, TechWeb, CNET and ZDNet.
"Media6Degrees has a strong presence in the Southeast region and is recognized as a clear leader from brands and agencies who want to more efficiently target their most valuable prospects online," said Watson. "I look forward to working closely with our clients and prospects in this region and contributing to the company's continued growth."
"As we relentlessly refine and improve our technology and data science, it's imperative to have smart, strong professionals heading up our sales and marketing efforts to ensure we are effectively communicating the benefits and impact our platform has in the marketplace," said CEO Tom Phillips. "Avani and Nadine both bring a wealth of knowledge and experience to the company that will be invaluable as we continue to grow the business and expand our capabilities, and both have infectious personalities that would enhance any company culture."
Modi is based in the New York headquarters and Watson in Florida.
About Media6Degrees m6d's award-winning marketing technology platform revolutionizes the way the world's leading marketers find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites, m6d offers a real-time advertising solution called ProspectRank™ that delivers relevant audiences to major marketers. For the hundreds of top brands that count on m6d, this process represents a quantum leap in audience-based buying that delivers unparalleled ROI and gets smarter over time, leaving traditional methods in its wake. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its top-performing technology over four years in market with over 400 major brands. The company is based in New York, with offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.