The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Strong Q2 earnings for the online jeweler lead to a 33% stock price jump.
Blue Nile Inc. came out on top last week in the Internet Retailer Online Retail Index, which tracks 25 publicly traded e-retailers and e-commerce technology providers. Its stock jumped more than 33% as investors reacted to the online jewelry retailer’s 13% year-over-year revenue increase in the second quarter.
Digital River Inc., a provider of e-commerce services primarily to software and digital content companies, brought up the rear of the index, with its stock declining by nearly 17%. Overall, the Internet Retailer Online Retail Index declined by 0.62% in a week when the broader market registered modest gains. The Dow Jones Industrial Average and the Standard & Poor’s 500 advanced 0.16% and 0.36%, respectively.
Of the 25 stocks in the Online Retail Index, eight had increases last week, while the stocks of 17 companies decreased in value.
Following are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Blue Nile, 33.6%
• United Online, 19.6%
• VistaPrint, 9.5%
• Overstock, 9.4%
• U.S. Auto Parts Network, 6.2%
Following are the Online Retail Index stocks that performed least well last week and the percentage decrease in stock price for the week:
• Digital River, -16.9%
• Systemax, -14.1%
• Groupon, -13.2%
• LivePerson, -11.7%
• Bluefly, -10.0%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd. and Vitacost.com Inc.