Retailers shift their ad spending from TV, radio and print ads to digital ads.
Patience Elfving served in a similar role for technology developer Experian Techlightenment.
Kenshoo Social has hired Patience Elfving as director, business development and partnerships. In her new role, Elfving will create and manage relationships and alliances with key clients and partner organizations. Prior to joining Kenshoo Social, Elfving served in a similar role for technology developer Experian Techlightenment. Before that, she founded SanFlashcisco (an Adobe Flash user group now known as Converge-SF) and worked as a project manager for Advergame development at MTV Networks.