July 26, 2012, 10:41 AM

Wajam Brings Friends Recommendations to Online Shopping

Wajam Shopping offers users alternative shopping destinations from more than 3,500 online merchants through its partnership with Shopping.com.

Montreal, Quebec (July 25, 2012) - Wajam (www.wajam.com), a leader in social search, today announced the launch of Wajam Social Shopping, a new social comparison shopping feature that lets you bring your friends recommendations with you while you shop. Wajam Shopping elevates online shopping by giving users product recommendations from their friends along with a comparison of the best pricing and places to shop for searchable items. In addition to receiving product pricing, Wajam Shopping offers users alternative shopping destinations from more than 3,500 online merchants through its partnership with Shopping.com.

"Friends are often the most trusted source of information," said David Bruce, head of Business Development for Shopping.com. "By adding our content with Wajam's mashup of what your friends on Facebook, Twitter and Google+ have to say about the products you are most interested in, you conveniently get everything you need to make the most informed purchasing decision in all of the favorite places you like to search."

Wajam’s browser extension, launched last year, brought users the ability to receive social search results everywhere they search including Google, Bing, Yahoo!, Amazon, Yelp, Trip Advisor, YouTube and Ebay. With the addition of Wajam Shopping, users can now search in these same places and see what their friends have said about products such as smartphones, games, clothing, electronics and much more, while receiving pricing and shopping destinations to get the best deal.

“Nobody knows you better than your friends,” said Martin-Luc Archambault, Founder & CEO of Wajam. “Social search powered by Wajam allows you to tap into your friends wherever you conduct a search, and now you can take your friends shopping whenever you shop online. Gaining insights to what your friends’ product experience is before you make your purchase can be extremely beneficial.”

With Wajam Shopping, when users make an online query for a product, alternative shopping destinations will be displayed along with price comparisons. Wajam offers two ways to search for social results – through its Social Search Everywhere Plugin as well as a search engine option at www.wajam.com. The Wajam Social Search Everywhere Plugin follows you everywhere you search, making search more personal by adding social network results to all web search queries – without having to change user search behavior. Wajam.com gives users a depository of everything your Facebook, Twitter and Google+ friends and followers are posting and the easy ability to search through this comprehensive mashup.

About Wajam – Great Minds Search Alike – www.wajam.com
Wajam (www.wajam.com) is a social search engine that gives you access to the knowledge of your friends when you need it. The Wajam Social Search Everywhere Plugin makes searching the web more personal by adding results from friends to standard searches on Google, Bing or Yahoo! It elevates search relevance by featuring your friends' likes and reviews for products, places, links, photos and videos within your regular search habits, even in places like Amazon, Yelp, Trip Advisor, YouTube and Ebay. The Wajam Search site gives users the ability to search their network of trusted friends and followers across multiple social networks all in one place. Wajam is a Red Herring Americas Top 100 Winner and recipient of the C2MTL Emerging Entrepreneurs Award. Wajam received the highest security certifications from TRUSTe, McAfee and Norton, and is committed to protecting privacy and keeping user info safe. Wajam launched in private beta in January 2011 and was founded by Martin-Luc Archambault, who was previously CEO of Zango Canada and named Finalist in Ernst & Young Enterpreneur of the Year Award. Wajam is privately held and funded by Bolidea. Visit us on Facebook at http://www.facebook.com/wajam or Twitter at https://twitter.com/#!/wajam.

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