Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
New mobile data collection software helps organizations adapt to the digital consumer.
Boston, Mass., July 26, 2012 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today updated its online address validation workflow to better accommodate mobile devices. This mobile data collection software allows companies to adapt to the digital consumer by seamlessly capturing accurate contact information from mobile device users.
The enhancement is designed to minimize user drop-off and improve address, email and phone data capture in the mobile channel. This reduces the costs associated with poor data quality and improves the overall customer experience.
“Our prebuilt workflow has always allowed our customers to capture contact information in the most effective way,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “Now that same workflow has been reconfigured to take into account the variances of typing contact information on a mobile phone. This allows companies to ensure the accuracy of contact information collected through a mobile device without inhibiting the user experience.”
For more information, please visit http://www.qas.com/mobile-data-collection-software.htm.
About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.