Retailers shift their ad spending from TV, radio and print ads to digital ads.
Greenlight’s Digital Campaign Planner marks day nine of Greenlight’s Digital Advent Calendar.
London, 19 July 2012 - Leading independent digital marketing agency, Greenlight, has today showcased its complimentary and detailed Digital Campaign Planner as part of the Agency’s initiative to help digital marketers and brands get their Christmas 2012 campaigns ready, ahead of the festive season, and in place for the post-Christmas sales.
The specially designed Digital Campaign Planner, which shortly after its release at 9am this morning was described by one viewer as “a really useful tool”, clearly defines each stage of the digital marketing planning process - from strategy, monitoring & analysis, content creation, through to website & planning. Tips and detailed action points, encompassing search engine optimisation (SEO), Pay Per Click (PPC) and Social Media, are outlined at each step and for each month, from July 2012 through to January 2013.
Greenlight’s Digital Campaign Planner marks day nine of Greenlight’s Digital Advent Calendar, which the Agency unveiled on Monday 9 July. It consists of ten boxes each filled with tips. One is unlocked daily to reveal practical insights and recommendations around Social Media, internet advertising and SEO.
Described on Twitter as being “catchy and pertinent”, day one kicked-off with a lively animated SEO Nightmare Jingle (Matt Cutts is coming to town), with a 'Don't Spam' tip and the consequences of doing so.
Other insights to be revealed for subsequent ‘unlocked’ boxes include tips on how to take the business mobile, a ten minute webinar showing how Brands can use Pinterest effectively and bite-sized video clips from Greenlight’s Christmas Conference. At the event, a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Marketwire, Criteo, Hydra), provided critical insight to retailers and digital marketers on why they should plan #Christmas12 campaigns around their Search and Social Media platforms.
To sign up for great tips go to http://www.greenlightdigital.com/digitaladventcalendar/ and select the latest unlocked box.